Services
Good reports get read, shared and quoted. I write white papers and industry reports that turn data, research and expert input into a clear argument, most recently for restaurant and hospitality technology companies including DoorDash, SevenRooms and Atoms companies such as CloudKitchens, Otter, Future Foods and ProFood Properties.
Industry reports and research writing for DoorDash, SevenRooms, CloudKitchens, Otter, Future Foods and ProFood Properties.
White paper and report writing services
Industry and trend reports
Annual or quarterly reports built on your data and market research, written to position your company as the expert in your space.
White papers
In-depth papers that explain a problem, make an argument and show how your approach solves it, for buyers who need to be convinced.
Research synthesis
Turning survey data, interviews and internal research into clear findings and a narrative a busy reader can follow.
Executive summaries
Key findings and summaries that stand on their own for leaders, press and social sharing.
Report-to-content
Turning one report into blog posts, LinkedIn posts, sales one-pagers and email content, so the research works for months.
Editing and fact-checking
Editing drafts from subject matter experts for clarity and flow, and checking every number and source.
Who reports are for
Marketing and thought leadership teams
Reports that earn press, backlinks, citations in AI answers and a reputation as the company that knows the market.
Sales and partnerships teams
White papers and reports that give your team credible material to share with prospects and partners.
Why work with me
A researcher’s discipline
I teach Design Research and Analyzing Trends at Parsons, and my writing includes long-form research articles. Sources and data get treated with care.
Industry knowledge
I’ve written reports for some of the biggest platforms in restaurant and hospitality technology, so I understand the operators they’re written for.
Clear over clever
Complex findings, written in plain language with a structure that busy readers can scan.
How I work
01
Scope
Audience, goal and the main argument the report needs to make.
02
Research
Your data, interviews with experts or customers, and external sources.
03
Draft
Structure, key findings and narrative, with your team’s input along the way.
04
Polish
Editing, fact-checking and a design-ready final version with summaries and pull quotes.
Selected work
Frequently asked questions
What is a white paper?
A white paper is an in-depth document that explains a problem, presents research or data and makes a case for a solution. Companies use them to educate buyers and show expertise.
What is the difference between a white paper and an industry report?
A white paper usually argues for a specific approach or solution. An industry report focuses on data and trends across a market, and positions the company as the source of that insight.
How long should a white paper be?
Long enough to make the argument with evidence and no longer. Many run between 6 and 12 pages, with an executive summary for readers who only skim.
Do you do the research?
Yes. I can work from your data and subject matter experts, run interviews and bring in external sources, or edit research your team has already done.
How do I get started?
Email me at monicabelot@gmail.com with the topic, the audience and any data you already have. I’ll reply with questions and a proposal.
Have a project in mind?
Tell me a bit about your brand, what you need and your timeline. I’ll reply within a few days.
Email monicabelot@gmail.com