Services
Food is personal, and so is the copy that sells it. I write for restaurants, beverage brands and the technology companies that power them, from menu descriptions and packaging to industry reports for DoorDash, SevenRooms and Atoms companies including CloudKitchens, Otter, Future Foods and ProFood Properties.
Food, beverage and hospitality work for DoorDash, SevenRooms, CloudKitchens, Otter, Future Foods, ProFood Properties, Lidl, Old Parr and Onefinestay.
What I write for food and hospitality brands
Industry reports and white papers
Reports for food tech and hospitality platforms that turn operator data, trends and expert input into insights restaurants actually use.
Restaurant website copy
Homepages, about pages, private dining and catering pages that capture the experience and make it easy to book.
Menu descriptions
Dish names and descriptions that make choices easy and help guests try something new.
Packaging and campaign copy
Concepts and on-pack copy for food and beverage brands, from limited edition bottles to new craft beer ranges.
B2B content for food tech
Blog posts, case studies and product pages for platforms that sell to restaurants and hospitality operators.
Reviews and features
Restaurant reviews and editorial features for publications and brand blogs.
Who I work with
Restaurant technology and delivery platforms
Companies building tools for restaurants: ordering, delivery, reservations, kitchen infrastructure and real estate for food brands.
Restaurants, hospitality and beverage brands
Restaurant groups, hotels and rentals, spirits and craft beer brands that need copy with flavor and a clear point of view.
Why food brands work with me
I know the industry from the inside
I’ve written industry reports for some of the biggest platforms in restaurant technology, and I co-own a café, so I know what operators deal with every day.
Copy with appetite
From Old Parr’s glow-in-the-dark bottle to Lidl’s Hypnotic Beast cans, I’ve written food and drink concepts that stand out on shelf and online.
Strategy behind every word
I teach brand strategy at NYU and Parsons. Every menu, page or report starts with who it’s for and what it needs to do.
How I work
01
Discovery
Your audience, your offer and the goal of the piece, whether it’s bookings, sales or thought leadership.
02
Research
Data, interviews and a look at your market, especially for reports and B2B content.
03
Writing and feedback
A first draft, your comments, and a refined version in your brand voice.
04
Delivery
Final copy ready for print, menus, your website or design team.
Selected work
Frequently asked questions
What does a food copywriter do?
A food copywriter writes the words that sell food and drink: menus, packaging, websites, campaigns and content. For food tech companies, that also includes industry reports, case studies and product pages aimed at restaurant operators.
Do you write for restaurants or for food tech companies?
Both. I write for restaurants, hospitality and beverage brands, and for the technology and delivery platforms that serve them.
What goes into an industry report?
Most reports combine data, trends and expert or operator input, organized around a few clear insights. I help shape the story, write the report and make sure every number is sourced.
Can you write menu descriptions?
Yes. I write dish names and descriptions that match the restaurant’s voice and make the menu easier and more tempting to read.
How do I get started?
Email me at monicabelot@gmail.com with a few lines about your brand and what you need. I’ll reply to set up a short call.
Have a project in mind?
Tell me a bit about your brand, what you need and your timeline. I’ll reply within a few days.
Email monicabelot@gmail.com