Services
Your website is often the first conversation a customer has with your brand. I write website copy that explains what you do in plain language, sounds like you, and is structured to rank in search and be understood by AI assistants.
Website and launch copy for brands including Morgan Stanley’s RESERVED program, Oosten Williamsburg, Lidl’s Hypnotic Beast and The Design Agent.
Website copywriting services
Homepage copy
A homepage that tells visitors in seconds what you do, who it’s for and what to do next.
Service and product pages
Pages for each offer, written around what buyers search for and the questions they need answered before they reach out.
About pages
Your story, team and point of view, written to build trust without reading like a resume.
Landing pages
Focused pages for campaigns, launches and ads, with one goal and copy that supports it.
Website copy audits
A page-by-page review of your current site with clear recommendations on messaging, structure and SEO.
SEO metadata and AEO structure
Titles, meta descriptions, headings and FAQ sections that help Google and AI assistants understand each page.
New site or refresh
Writing a new website
From sitemap and messaging to every page, written alongside your designer so copy and layout work together.
Refreshing an existing site →
Rewriting the pages that matter most, keeping what works and fixing what’s confusing, outdated or invisible in search.
Why work with me
Strategy before copy
As a brand strategist, I start with positioning and messaging, so every page says the right thing to the right person.
Search built in
Every page is written with keyword research, clear structure and metadata, so it can be found on Google and cited by AI assistants.
Easy to work with
I work directly with founders, marketers, designers and developers, and deliver copy in the format your team needs.
How I work
01
Discovery and audit
Your goals, audience and current site, plus the keywords and questions that matter.
02
Sitemap and messaging
Page structure and the key messages each page needs to carry.
03
Page copy
Copy for every page, with your feedback and a round of refinements.
04
Handoff
Final copy with SEO titles, descriptions and notes for your designer or developer.
Selected work
Frequently asked questions
What does a website copywriter do?
A website copywriter writes the words on your site, from the homepage to service pages and calls to action, so visitors understand what you offer and take the next step. Good website copy also helps the site rank in search.
How much do website copywriting services cost?
It depends on the number of pages, the research involved and whether you need messaging work first. Send me your sitemap or a short description and I’ll reply with a proposal.
How long does it take to write website copy?
A small website can take a few weeks from discovery to final copy. Larger sites or projects that need messaging strategy first take longer.
Do you write SEO titles and meta descriptions?
Yes. Every page comes with an SEO title, meta description and heading structure, plus FAQ sections where they help.
Can you work with our designer or developer?
Yes. I usually work alongside designers so the copy fits the layout, and I deliver copy in whatever format your team uses.
Have a project in mind?
Tell me a bit about your brand, what you need and your timeline. I’ll reply within a few days.
Email monicabelot@gmail.com