OOSTEN
Oosten is a highly sought after condominium that sits on the Williamsburg waterfront. More than a branding project, Oosten is a building that emulates real estate art at it’s finest. The Seventh Art had a hand in shaping from day one. From suggesting Dutch designer Piet Boon for Interior Architect, to working on the plan layout with the sales team, to making suggestions to the building designs – it was a highly collaborative process.
Using Boon’s Dutch heritage as a driving inspiration, the brand was applied to all aspects of the marketing and branding. In addition to creating a brochure and website, the profile of the building was increased with the creation of ‘BURGH, a free magazine featuring original content about the neighborhood and its offerings.
