Inspired by the captivating beauty of the Isle of Capri for the launch of the new Capri S/S 2018 collection, Robert Marc called on force MAJEURE design agency to define the on-trade messaging and art direction for their merchandising and visuals, as well as the design of their booth at Vision Expo East, in New York. We crafted subtle light textures, echoing the layering of contrasted colors, sublime depth of patterns and exciting new lens color finishes for the five Women’s styles and five Men’s styles.
A total of nine editorial visuals and ten product beauty shots were implemented in windows and merchandising displays in the Robert Marc stores in New York and its brand website.
