Nike Runners Helping Runners: Asia Pacific & LATAM Regions

With running on the decline worldwide, we helped Nike bring the joy back by launching the ‘Runners Helping Runners’ initiative across Asia Pacific and Latin America, a series of celebratory localized events to inspire (and perspire) runners.

We armed markets with localized toolkits of activation campaigns, social engagement strategy, roll-out plans, retail partnership materials and all accompanying assets, across social, merch design, animation, film, OOH and POS.

We also designed a RHR logo for global roll-out. A small sample of the work is below.