Industry reports and white papers
Research-led reports for food technology platforms. I turn data, interviews and industry trends into a clear narrative for restaurant operators and decision-makers.
Food technology website copy
Website and product pages that explain what your platform does, who it helps and why it matters to food businesses.
Brand voice and messaging
Positioning, messaging and tone of voice for food and beverage brands that need a distinctive, consistent way to communicate.
Food and beverage campaign copy
Concepts and copy for packaging and campaigns, with experience spanning spirits, craft beer and food brands.
B2B articles and case studies
Articles, customer stories and editorial content that make complex food industry topics useful and easy to understand.
Restaurant and hospitality copy
For menus, restaurant websites and guest experiences, explore my food and hospitality copywriting service.
From industry research to operator reality
My report work includes DoorDash, SevenRooms and Atoms companies including CloudKitchens, Otter, Future Foods and ProFood Properties. I also co-own a café, bringing an operator’s perspective to the writing.
Food and drink brands with character
My portfolio includes Old Parr’s limited-edition bottle concept, Lidl’s Hypnotic Beast craft beer and Keg & Kin. Each starts with a clear idea and language that fits the brand.
Brand strategy and university teaching
I teach brand strategy at NYU and Parsons. I bring that same attention to audience, positioning and purpose to food industry reports, websites and campaigns.
Restaurant technology and delivery platforms
Companies building tools for restaurants: ordering, delivery, reservations, kitchen infrastructure and real estate for food brands.
Food and beverage brand teams
Food and drink businesses, brand teams and creative agencies developing a new voice, campaign or product story.
1
Discovery
We define the audience, business objective, deliverables and the questions your copy needs to answer.
2
Research
I review source material, research the market and gather expert input where the brief calls for it.
3
Writing and feedback
A first draft, your comments, and a refined version in your brand voice.
4
Delivery
You receive refined copy ready for your website, report, campaign or design team, with source references where relevant.
What does a food industry copywriter do?
A food industry copywriter writes the messaging and content food businesses use to explain their products and expertise. That can include food technology websites, industry reports, white papers, case studies, brand messaging and packaging copy.
What food industry experience do you have?
I’ve written industry reports for DoorDash, SevenRooms and Atoms companies including CloudKitchens, Otter, Future Foods and ProFood Properties. My food and drink portfolio also includes Old Parr, Lidl’s Hypnotic Beast and Keg & Kin.
Can you write research-led food industry reports?
Yes. I develop a clear structure from your brief, research, data and expert input, then write and refine the report. The scope of research, interviews and source references is agreed before writing begins.
Do you also write for restaurants?
Yes. My food and hospitality copywriting service covers restaurant websites, menu descriptions and guest-facing copy. This page focuses on food industry reports, food technology and food and beverage brand communications.
How do we start a food industry copywriting project?
Email me or use the project form with your audience, deliverables, source material and timeline. We’ll discuss the brief and agree on scope, process and next steps.
Tell me about your brand, what you need and your timeline. I’ll reply within a few days.